We serve the shop
with products,
solutions and services
purposefully designed
Rotary
Since our founder invented the automotive lift, and for nearly 100 years since, Rotary and its brands are leading providers of vehicle service and repair equipment to support shops in the safest, fastest and most efficient way. Backed by the most comprehensive national distribution and service network, in-house customer service team and world-class training, Rotary is unmatched in its commitment to “Serving the Shop.”
Products & services
Designed to meet the needs of every automotive repair shop
We can help you be ready for every vehicle that rolls into your shop – today and tomorrow.
Vehicle Lifting
Since inventing the first hydraulic lift, we have not stopped designing to what is important for our customers - safe and reliable lifting to help get vehicles back on the road
Wheel Service
Our wheel service equipment is designed, tested and built in our wholly owned Italian facilities - the same ones that serve the wheel service equipment needs of others in the industry.
Shop Equipment
Rotary Shop Equipment is key to helping shops stay ahead of their service needs with ADAS calibration, Battery Electric Vehicle service and A/C recharging.
Collision Repair
Vehicles are changing rapidly and our Collision Repair technology provides best-in-class repair equipment, procedures, diagnostics and training to return vehicles to like new.