Design Standards / North America Brands
Vehicle Service Group
Keeps the brand feel streamlined with an engineering flavor and corporate persona. Because it represents many brands its use of color is limited and neutral purposefully. Equipment and the people who make it and use it take center stage.
Logo Files

Colors
Pantone: 185c Red
Pantone: Cool Gray 8C
Pantone: Cool Gray 8C
Website Colors
Hex: #b8292f
Hex: #959390
Hex: #000000
Fonts
Website
Arial
Arial
Brochure & Cutsheet
Headline – Univers 57
Paragraph – Univers 47 Light Condensed
Arial
Univers
Elements
- White Space
- Technical Map Drawings
- Workers with Equipment
- Customers using Equipment
- Sleek Linear Elements – Stroked Buttons
Rotary Lift
Utilizes a limited amount of elements and colors primarily offshoots of primary with plenty of white space to project a sleek style that’s high end yet approachable. Think of it as red, white, and blue meet the best lift on the planet.
Logo Files


Colors
Pantone: 186c Red
Pantone: 2727 Blue
CMYK: 0, 100, 81, 0
RGB: 217, 32, 31
Pantone: 2727 Blue
CMYK: 0, 100, 81, 0
RGB: 217, 32, 31
Website Colors
Hex: #d9201f
Hex: #1e79c7
Hex: #000000
Fonts
Website
Headline/H1-H6/Main – Work Sans
Headline/H1-H6/Main – Work Sans
Brochure & Cutsheet
Headline – Work Sans
Paragraph – Univers
Work Sans
Univers
Elements
- Word Cloud
- Black Horizontal Rule
- White Space
- Bold Sections of Color
- Juxtaposed Position
- Workers
- Products
Messaging
Experience. Craftsmanship. Obsession. | We manufacture the world’s most trusted lifts. | We build truck lifts that work just as hard as you do.
Chief Collision Technology
Utilizes futuristic color schemes and elements to portray a technology company focused on the cutting edge of collision repair. Think of it as all tech data with a hint of brute force collision damage repair.
Logo Files


Colors
Pantone 186 RED
Pantone Cool Gray 6
Black
Pantone Cool Gray 6
Black
Website Colors
Hex: #303245
Hex: #dcd9e3
Hex: #1a1818
Hex: #88d61d
Hex: #479ed4
Hex: #cd252e
Fonts
Website
Headline/H1-H6/Main – Cera Pro
Paragraph – Montserrat
Headline/H1-H6/Main – Cera Pro
Paragraph – Montserrat
Brochure & Cutsheet
Headline – Cera Pro
Cera Pro
Montserrat
Elements
- Graphic Overlays
- Black Horizontal Rule
- Product Callouts -ADAS Board Images
- Line of Sight Elements – Lasers
- Industry Software Icons
- Products
Constellation Logo Color Combinations
Messaging
We provide modern body shops the tools, technology, and training they need to perform accurate repairs. From ADAS Calibration Systems to Frame Racks and Welders, we offer the most extensive line collision repair equipment.
Forward Lift
Utilizes standard colors and themes from its blue product and arm colors of yellow to the messaging that it’s just a hard-working “Straight Forward” product. It’s no-frills, no chills just the gritty hard-working product regular shops are used to using and know works day in and out.
Logo Files


Colors
Pantone: 7687 Blue
Pantone: 1795 Red
Pantone: 7405 Yellow
Pantone: 1795 Red
Pantone: 7405 Yellow
Website Colors
Hex: #222222
Hex: #e8c504
Hex: #2ea3f2
Fonts
Website
Headline/H1-H6/Main – Alfa Slab One
Paragraph – Montserrat
Headline/H1-H6/Main – Alfa Slab One
Paragraph – Montserrat
Brochure & Cutsheet
Headline – Geogrotesque Slab
Paragraph – Franklin Gothic
Alfa Slab One
Elements
- Gritty Shop Settings
- Independent Go-Getters
- Straight Forward Messages
- Gradient Backgrounds
- Stamped Steel Grate Inside Type
Messaging
Performance Over Hype, Muscle by the Truckload, The Best Damn Lift You’ve Never Heard of!